How to Win the Advertising and Promotion Game

I am certain that, as a business owner, you have often 
entertained the question as to how much to spend and where to 
spend your advertising dollars. For most small business owners, 
these questions can add to the headaches suffered in the course 
of normal everyday operations of their business.

THERE ARE NO SIMPLE ANSWERS

The how much to spend and where to spend it questions have no 
easy answers.

Depending on your type of business, many people suggest that the 
*how much* should be equal to anywhere from 4% to 10% of your 
gross receipts.

The quandary is that a business cannot survive without a fresh 
flow of incoming customers. But, a business can seldom generate 
a fresh stream of customers without spending money to get the 
word out about their business.

THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING

Have you ever paid for advertising and sat back to await the 
fresh flow of customers, only to find yourself sitting and 
sitting and then sitting some more?

Internet Promotion Techniques 101

Did you realize there are only three types of online
promotion?... This statement may seem odd and even untrue in
your mind, but I am speaking in more general terms than you
might be thinking.

Let me explain.

The three types of promotion are Junk, Active and Passive
promotions.

Offline Promotion Strategies 101

Did you realize there are only three types of online
promotion?... This statement may seem odd and even untrue in
your mind, but I am speaking in more general terms than you
might be thinking.

Let me explain.

The three types of promotion are Junk, Active and Passive
promotions.