Link Building - Do It Right Or Don't Do It At All
Link building is a tricky deal. Links may either shoot up your
website popularity or raise red flags with search engines standards
and make your site slide down in search results.
But why is it that link building cuts both ends when it comes
to website optimization and what's the point behind it all?
Years ago link building was just about getting as many links as
one could. But the times have changed and link building is a
different beast today. Now Google makes everyone who is engaged
in link building process sweat the big stuff. It practices the quality
approach evaluating each link to numerous criteria to surface the
sites having only premium quality backlinks profiles.
That's why every website promoter must keep in mind: one must
either do link building right or don't do it at all.
However some folks are tempted to get quick results overnight.
They utilize link building practices that may actually hurt their
SEO campaigns a great deal over time. Here is the list of 5
commandments that will help you avoid committing 5 deadly link
building sings.
# 1 Keep it relevant
No matter how many links are pointing to your website they won't
mean squat if they are sitting on irrelevant industry websites. The
point is that Google tries to think like an ordinary website visitor.
If a visitor seesthe link pointing, let's say, to the website about
second-hand cars on the site about dieting pills he is unlikely to
click it.
Google acts the same way that's why such a link is not going to
bring any SEO benefit. Google made large strides to enhance
relevancy criteria in its algo, so that unscrupulous website promoters
can't blanket links across vast amounts of irrelevant sites any more.
# 2 Check who your neighbors are
Always take care of your web-neighborhood. Keep away from the
places called Link Farms or FFA sites! It may be tempting to get
some links fast and free but that may slash your link building efforts
and you'll have to start everything from scratch.
Neighborhood with sites that have bad reputation (e.g. porn or
spam distributing websites) can negatively reflect on your website's
rankings. Google may automatically assume that you are one of
the bad guys and lower your positions in search results.
