Link Building - Do It Right Or Don't Do It At All

Link Building - Do It Right Or Don't Do It At All

Link building is a tricky deal. Links may either shoot up your 

website popularity or raise red flags with search engines standards 

and make your site slide down in search results.

But why is it that link building cuts both ends when it comes 

to website optimization and what's the point behind it all?

Years ago link building was just about getting as many links as 

one could. But the times have changed and link building is a 

different beast today. Now Google makes everyone who is engaged 

in link building process sweat the big stuff. It practices the quality 

approach evaluating each link to numerous criteria to surface the 

sites having only premium quality backlinks profiles.

That's why every website promoter must keep in mind: one must 

either do link building right or don't do it at all.

However some folks are tempted to get quick results overnight. 

They utilize link building practices that may actually hurt their 

SEO campaigns a great deal over time. Here is the list of 5 

commandments that will help you avoid committing 5 deadly link 

building sings.


# 1 Keep it relevant

No matter how many links are pointing to your website they won't 

mean squat if they are sitting on irrelevant industry websites. The 

point is that Google tries to think like an ordinary website visitor. 

If a visitor seesthe link pointing, let's say, to the website about 

second-hand cars on the site about dieting pills he is unlikely to 

click it.

Google acts the same way that's why such a link is not going to 

bring any SEO benefit. Google made large strides to enhance 

relevancy criteria in its algo, so that unscrupulous website promoters 

can't blanket links across vast amounts of irrelevant sites any more.

# 2 Check who your neighbors are

Always take care of your web-neighborhood. Keep away from the 

places called Link Farms or FFA sites! It may be tempting to get 

some links fast and free but that may slash your link building efforts 

and you'll have to start everything from scratch.

Neighborhood with sites that have bad reputation (e.g. porn or 

spam distributing websites) can negatively reflect on your website's 

rankings. Google may automatically assume that you are one of 

the bad guys and lower your positions in search results.

10 Innovative Ways To Use Your Autoresponder

1. Collect leads with your autoresponder. You will get
an e-mail digest of everyone's e-mail addresses who
requests information from your autoresponder.

2. Publish a price list of all the products and services
that you offer. You could also include order forms,
product descriptions, and other sales material.

3. Publish free reports in autoresponder format. The
reports should be related to your business or web site.
Giving away free stuff will quickly increase your traffic.

Social Media Boosts Small Business Marketing Efforts

Only 37 percent of small businesses say they are highly successful at coming up 

with new ideas to grow their business compared to 47 percent last year, according 

to a new report from Network Solutions. 

Has social media helped you market your business?

Let us know in the comments. 

“Creative thinking and the determination to push the limits on innovation 

are the hallmark characteristics of entrepreneurs,” says Tim Kelly, CEO, 

Network Solutions, an advocate of small business success. 

“Having a strong presence on the Web gives business owners a great launch pad 

to showcase their innovative spirit and build brand awareness for the products 

and services they offer.” 

Why the New Twitter May Benefit Businesses and Marketers Greatly

"Twitter has always been about getting a lot in a little," writes CEO 

Evan Williams. "The constraint of 140 characters drives conciseness 

and lets you quickly discover and share what's happening. Yet, we've 

learned something since starting Twitter—life doesn't always fit into 

140 characters or less." 

Twitter has partnered with Dailybooth, DeviantArt, Etsy, Flickr, 

Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, Twitvid, 

USTREAM, Vimeo, Yfrog, and YouTube to make tweeted content more 

useful directly from Twitter.com itself. Users will have less reason 

to click away from the site. 

Networking Your Home Business within Circles of Influence

where do you turn for help? Sure, some people turn to the yellow
pages. But most will turn to friends and family and ask if they
know of anyone who can do the work.

The best place for your business to be positioned is to be the
business on the tips of the tongues of the people asked to make
the referral.

THE 300 RULE

Preachers, funeral directors and people in a few other
professions have learned "the 300 rule" through their own
personal experience.

Advertising Your Home Business on a Budget‏

When you are starting out in a new home business and no one 
knows who you are, one of the greatest challenges you will face 
is how to drum up new business.
 
If there were not people in your community or marketplace that 
you knew who needed your products or services, you probably 
would not have started your business to begin with. But, once 
you have talked to those who you personally knew who needed your 
what you offer, then your next task is to find others who will 
help keep your doors open.
 
Many people know that they must turn to advertising at some 
point in the future, but they hope that day will be long down 
the road. For some, this utopian concept will come to fruition. 
But for the rest of us in the real world, we must come up with 
creative solutions for meeting our home business advertising 
needs while working within our budget.