As SEO experts are bound to point out, it's a process that needs to be carried on
over time and considered whenever you make any changes to your site. As a new
site you'll need strategies to assist you in climbing the ladder to good Internet ranking
placement as quickly as possible.
Here are 10 very useful tips on links and linking architecture for anyone with an
interest in SEO, and if you're involved in marketing of any kind over the Internet,
then that's you.
1. Think About Who Links to You
You'll already know the value of reputation when it comes to marketing your
product or service. If sites that are associated with good quality products are
clearly seen by users and search engines to link to your own then this will reflect
well on you.
Pay close attention to the number of .com and .co.uk sites that link to you,
for example, and think carefully about ways in which you can encourage others
to do likewise.
2. Think About Who You Link to
The same rules as before. Linking to good quality sites reflects well on your own.
Keep up to date with innovations and developments and stay relevant with fresh
links on your pages. Try to develop a balanced portfolio of links on your site.
3. Avoid Broken Links
As part of ongoing site maintenance for SEO you should be aware of any links that
are no longer in use and remove them from your site.
4. Think About Relevance
This is very important. Link to sites with a clear relevance to your own only.
Search engines pay special attention to this, as do users, and every irrelevant
link on your page is detrimental.
5. Internal Links
Think about internal links and whether your site is user friendly. Make the most
of internal links and get some advice from SEO experts about ways to link internally
that will benefit your site's ranking.
6. Maps
Think about linking back to homepage and site maps. Make your site as easily
navigable as possible. This will encourage users and benefit your site as search
engines see these links when they probe it. A map is a useful way to introduce
internal links and make the site easier to get around.
7. Link Building
Think about the use of exact match terms for link building. Build links using exactly
matching anchor text. Remember though, don't get carried away - an excess use of
keywords can be as bad as a lack. Using terms you want to rank for and that summarise
the topic referred to, in moderation, can strengthen the ratings of your site by
search engines.
Find a balance and use your senses. If you feel that you've gone overboard with
repeated words or phrases in your internal links then you probably have.
8. Avoid Cloaking
Search engines are increasingly sophisticated at detecting 'black hat' or
unscrupulous SEO techniques. While it may be tempting to improve your
popularity on the net by attracting unwitting visitors to your site, be aware
that techniques that accomplish this can get you into trouble.
Users and search engines are alike in their approach to cloaking - they don't
accept or tolerate it. Stay within the boundaries to avoid problems.
9. Look at Where Your Competitors Link
This is legal and it can give you an advantage or at least level the playing field
somewhat when it comes to links. Go to Yahoo and type in link:
www.competitorsite.com to get access to useful tools for viewing your
competition's linking activity. Remember that knowledge is power.
10. Strategise
Have a solid strategy for linking to, from and within your site. Think before
you link and use every intelligent strategy at your disposal. Getting advice
from website optimization specialists can really help.
To conclude, it's hoped that some important considerations about link building
were highlighted for you here in our list.
Some areas were only touched upon, and in an environment such as computing
where change is a constant, it pays to stay abreast of developments. Remember
that if you're short on time, search engine optimisation specialists are available
for SEO and improving your ranking and your profits.
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